For the seventh consecutive year, the ASDS Consumer Survey on Cosmetic Dermatologic Procedures indicates dermatologists rank as the number one influencer among 15 factors that impact consumers’ decisions to have a cosmetic procedure.
Dermatologists rank as the number one influencer among 16 factors that impact consumers’ decisions to have a cosmetic procedure. In selecting a practitioner, the specialty in which the physician is board certified and the level of the physician’s licensure ranked as primary influencing factors. Of patients that saw dermatologists, more than 66% were ASDS members.
Consumers also rated dermatologists as the top resource for skin care product purchases and the physician of choice in seven of 10 treatment categories including injectable wrinkle-relaxers; laser / light therapy for skin redness, tone and scars; laser / light therapy for skin tightening; chemical peels; vein treatments; microdermabrasion; and tattoo removal.
Online community platforms are a growing resource for consumers to obtain health and beauty information, and digital conversations are impacting consumers’ selection of their provider, cosmetic procedure(s) and skin care purchases. Social media ranked as the second leading factor in buying decisions for skin care products and ranked third among factors influencing the decision to have a cosmetic treatment.
Data from this ASDS survey reflects overall consumer views on cosmetic medical treatments. Explore the full survey results.
2015 Results Infographic (PDF)
2014 Results Infographic (PDF)
2013 Results Infographic (PDF)