For the seventh consecutive year, the ASDS Consumer Survey on Cosmetic Dermatologic Procedures indicates dermatologists rank as the number one influencer among 15 factors that impact consumers’ decisions to have a cosmetic procedure.
Consumers also rated dermatologists as the top resource for skin care product decisions and physician of choice in five of 10 treatment categories including injectable wrinkle-relaxers; soft-tissue fillers; laser / light therapy for skin redness, tone and scars; vein treatments; and tattoo removal.
Social media ranked in the top three factors in buying decisions for skin care products and ranked sixth among factors influencing the decision to have a cosmetic treatment. A provider’s social media presence influenced 43% of consumers’ decisions to schedule an appointment, and 41% of patients follow their current or potential provider on social media.
Data from the annual ASDS survey reflects overall consumer views on cosmetic medical treatments and ratings for 10 specific procedures.
2015 Results Infographic (PDF)
2014 Results Infographic (PDF)
2013 Results Infographic (PDF)