NEW YORK--Although skin cancer is preventable, it is still on the rise. Neutrogena, the No. 1 dermatologist recommended suncare brand, is partnering with the American Society for Dermatologic Surgery (ASDS) and PEOPLE, the No. 1 celebrity weekly magazine, to provide free skin cancer screenings from May 18 to June 24 at public summer festivals and events in New York, Boston, and Philadelphia promoting sun safe behavior and highlighting the importance of early detection.
The “PEOPLE Spotlight on Suncare Live Tour Presented by Neutrogena” hits the road in a co-branded bus equipped with Neutrogena sun protection products including NEUTROGENA ULTRA SHEER® Sunscreen, NEUTROGENA HEALTHY DEFENSE® Daily Moisturizer, and NEUTROGENA® Wet Skin Sunscreen. Skin health kits – including sunscreen samples, self-exam kits and sun safety education – will be distributed to all attendees who receive a free skin cancer screening from one of the ASDS dermatologic surgeons on site.
Neutrogena is committed to saving lives through skin cancer prevention and offering the best sun protection solutions for everyone in the family. This is the fourth year Neutrogena has been fighting skin cancer and saving lives through the Choose Skin Health™ campaign by offering free skin cancer screenings and resources on how to protect your skin from the sun. Consumers who don’t live near the “Spotlight on Suncare Tour” stops can visit www.chooseskinhealth.com to schedule a free screening with an ASDS member in their community.
“PEOPLE magazine’s 43 million readers are interested in keeping themselves and their families fit and healthy using tips from the celebrities we cover,” says Larry Hackett, Managing Editor, PEOPLE. “Our ‘Spotlight on Suncare Tour Presented by Neutrogena’ is the latest way that we are providing our readers with valuable information about the importance of skincare and sun protection,” adds Karen Kovacs, Publisher, PEOPLE.
- May 18: New York, NY - Union Square Farmers Market, 10am-6pm
- May 19: Brooklyn, NY - Prospect Park/GoogaMooga Festival, 10am-6pm
- May 26/27: Bethpage, Long Island, NY - Bethpage Air Show (Jones Beach), 8am-4pm
- June 2: Cambridge, MA - Cambridge River Festival, 10am-6pm
- June 3: Boston, MA - City Hall Plaza, 10am-6pm
- June 9/10: Long Beach, Long Island, NY - 10am-6pm
- June 23/24: Philadelphia, PA - Manayunk Arts Festival, 11am-7pm
A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, Neutrogena Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, Neutrogena is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.
PEOPLE revolutionized personality journalism in 1974; today it’s the world’s most successful and popular magazine. Each week the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City. For more information visit www.PEOPLE.com.
About the ASDS
The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of your skin. ASDS members are pioneers in the field. Many are involved in the clinical studies that bring treatments to revitalize skin and fill and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons are also experts in skin cancer prevention, detection and treatment. As the incidence of skin cancer rises, dermatologic surgeons are committed to taking steps to minimize the life-threatening effects of this disease. For more information, visit www.asds.net.
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